The Mac Rodarte Collection was set to come out on September 15, 2010. Inspiration from the line was taken when Rodarte (sister team Kate and Laura Mulleavy) took a road trip through Texas into the Mexican city of Juarez. MAC teamed up with these sisters to create a new collection for the fall of 2010. Great controversy was sparked with this idea of taking the citizens of Juarez Mexico suffering and making a profit off of it. Juarez has been titled the most violent zone in the world out of a declared war zone by the United Nations. There are well over 300 sweatshop factories in Juarez, mostly employed by women and children making less than $2.50 a day, or nothing at all. In 2008, 1,600 women and children factory workers were killed. In 2009 that death toll was raised to 2,600. From January of 2008 until July of 2010 the total death toll will exceed 6,000. These women and children are repeatedly raped, kidnapped, dismembered and murdered. Juarez is "Hell on Earth" claiming reporters. Here are some images that may better describe this city.
Warning: Viewers may find these pictures disturbing
The Products that were produced for this collection are as followed:
Lipstick
Ghost Town Sheer white with white, gold and green pearlized pigment (Frost) (Limited Edition)
Rose State Mid-tone blue pink (Lustre) (Limited Edition)
Sleepless Light grey taupe (Frost) (Limited Edition)
Lipglass
Rodarte Pale creamy pink with layers of sparkling white, mint, and pink (Limited Edition)
Del Norte Light creamy violet with layers of sheer sparkling taupe, pink and grey (Limited Edition)
Lip Erase
Pale Flesh tone NC 27 Shade (Matte) (PRO)
Mineralize Eyeshadow
Bordertown Black with red, pale blue, and silver veining (Frost) (Limited Edition)
Sleepwalker Beige with copper, pale blue and pale pink veining (Frost) (Limited Edition)
Pigment
White Gold White pearl with gold duochrome (PRO)
Kitschmas Shimmering pink/mauve (Permanent)
Mauvement Cool taupe with gold pearl (Limited Edition) (Repromote from Rushmetal, Overrich)
Badlands Mid-tone shimmer beige brown (Limited Edition)
Chromographic Pencil
NW25/NC30 Flesh tone NW25/NC30 shade (Matte) (PRO)
Beauty Powder
Softly Drifting Pale neutral white-ish pink with soft gold pearl (Limited Edition)
Blush
Quinceanera Shimmery mid-tone blue pink (Limited Edition)
Juarez Bright opal pink (Frost) (Limited Edition)
Factory Light opal mint (Frost) (Limited Edition)
So there's a look at the collection including the names of the products which have caused worldwide controversy. Bloggers call MAC and Rodarte "insensitive" and that the line is absolutely "disgusting".
Names such as Ghost town, compare to the promotional photograph as the "living dead"
Rose state and sleepless describe the long hours and flushed skin of the women and children working just to stay alive, even when they know they may die.
Sleepwalker is often associated with prostitution in Juarez, which later results in rape, and murder to most women. The two mineralized eyeshadows Bordertown and Sleepwalker have been thought as life and death. With Bordertown to be a beautiful flesh tone, and Sleepwalker as a silver lifeless with what looks like rivers of blood running through it.
And names such as factory, representing more than 300 sweatshop factories located in Juarez Mexico, where women and children are brutally beaten and murdered.
The insensitivity of both MAC and Rodarte have been frowned upon, causing many people to boycott the collection. And even some boycotting both companies all together.
MAC and Rodarte have recently responded to the controversy.
This is MAC's statement:
"We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
We are changing the product names in the M·A·C Rodarte collection.
As we have done in the past, please be assured that we will communicate details regarding our progress in this matter."
Rodarte's statement:
"We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation."
MAC Rodarte statement:
"We are deeply sorry and apologize to everyone we offended, especially the victims, the women and girls of Juarez and their families. We have heard the response of concerned global citizens loud and clear and are doing our very best to right our wrong. M·A·C and Rodarte are committed to using these learnings to raise awareness on this important issue and to leverage our unique platform to help the women and girls of Juarez."
MAC then later released this statement onto Facebook:
"Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.
M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue."
The company has decided to pull the line completely and not ship to stores due to the consumers outcries.
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